While much of Africa’s technology sector has focused on consumer apps and digital payments, some of the continent’s most transformative innovations are taking place behind the scenes—in the supply chains that keep businesses running.
One of the companies leading that transformation is Sabi.
By connecting manufacturers, distributors, wholesalers and informal retailers through a technology-enabled commerce platform, Sabi is modernising one of Africa’s largest and most important economic sectors.
For its role in digitising trade, improving supply chain efficiency and empowering merchants across the continent, The Project Herald names Sabi among Africa’s Startups to Watch in 2026.
Transforming Africa’s Informal Economy
Across Africa, millions of small businesses rely on fragmented supply chains, inconsistent pricing and limited access to financing.
These challenges increase operating costs, reduce efficiency and make it difficult for merchants to grow.
Recognising these gaps, Sabi was launched to simplify how businesses buy, sell and distribute products by providing a digital marketplace supported by logistics, financial services and business tools.
Its platform enables merchants to access inventory more efficiently while helping manufacturers and distributors reach broader markets.
Building Technology for Commerce
Unlike many startups focused solely on consumers, Sabi is building infrastructure for businesses.
The company combines digital commerce with payment solutions, logistics and data-driven services that help businesses make better operational decisions.
By integrating multiple services into one platform, Sabi is helping businesses reduce inefficiencies while improving the movement of goods across supply chains.
Its business model reflects the growing importance of technology in modernising Africa’s wholesale and retail sectors.
Supporting Business Growth at Scale
The future of commerce in Africa depends not only on digital payments but also on making it easier for businesses to source products, manage inventory and expand into new markets.
Sabi continues to develop solutions that improve operational efficiency while enabling merchants to participate more effectively in the digital economy.
Its emphasis on practical business infrastructure positions the company to benefit from Africa’s continued economic and commercial growth.
Why We Are Watching Sabi in 2026
Africa’s informal economy remains one of the largest contributors to employment and economic activity across the continent.
As more businesses embrace digital tools, companies capable of simplifying commerce and strengthening supply chains are likely to play an increasingly important role.
Sabi has positioned itself at the intersection of technology, trade and financial services.
Its continued expansion and commitment to solving real business challenges make it one of the startups with the potential to influence how commerce is conducted across Africa.
For The Project Herald, the question is no longer whether technology will reshape African trade.
The more compelling question is which companies will build the infrastructure that enables businesses of every size to participate in that transformation.
Sabi is among the startups helping answer that question.
The Project Herald Assessment
Innovation: ★★★★★
Developing integrated technology that addresses long-standing inefficiencies in African commerce and supply chains.
Market Opportunity: ★★★★★
Operates in one of Africa’s largest and least-digitised markets, offering substantial room for long-term growth.
Execution: ★★★★☆
Has demonstrated strong growth and operational expansion, while continuing to scale across multiple markets.
Industry Influence: ★★★★☆
An increasingly influential player in digital commerce with growing relevance across Africa’s business ecosystem.
Future Potential: ★★★★★
Well positioned to become a major technology infrastructure company supporting African trade and business operations.
The Project Herald Verdict
Sabi represents a new generation of African startups building technology for businesses rather than consumers alone. By improving supply chains, connecting merchants and digitising commerce, the company is tackling challenges that affect millions of businesses every day. As Africa’s commercial ecosystem continues to modernise, Sabi is well placed to become one of the companies driving that transformation.
Quick Facts
Founded: 2020
Headquarters: Lagos, Nigeria
Industry: B2B Commerce and Technology
Founders: Anu Adasolum and Kelvin Umechukwu
Primary Services: Digital commerce, supply chain solutions, merchant services, inventory management and business infrastructure.
Primary Market: Manufacturers, distributors, wholesalers and merchants across Africa.
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