Carloha Nigeria, the authorised dealer of Chery vehicles in the country, is set to play a major role in the 2026 Okpekpe International 10km Road Race, bringing fresh innovations and stronger mobility support to one of Africa’s most recognised road running events.
The race, scheduled to hold on May 30, 2026, in Edo State, is already known globally as a World Athletics Gold Label event. Over the years, it has attracted elite runners from different parts of the world and has continued to grow in reputation as one of the most competitive road races in Africa. This year’s edition is expected to be even more organised and engaging, with stronger private sector involvement, especially from Carloha Nigeria.
Strong Support Through Official Lead Cars
As part of its partnership, Carloha Nigeria will be providing Chery HIMLA vehicles to serve as official lead cars for the race. These vehicles will not only guide the athletes along the race route but will also carry key timing and coordination systems used by organisers to monitor the progress of the competition in real time.
For the organisers, this support is expected to improve race logistics and ensure smoother coordination during the event. The lead cars also play an important role in setting pace, guiding elite runners, and ensuring safety standards are maintained throughout the course.
A Partnership Built on Shared Values
Speaking around the partnership, representatives of Carloha Nigeria explained that the decision to support the Okpekpe Road Race is tied to the company’s broader commitment to corporate social responsibility. The company noted that it continues to invest in initiatives that promote sports development, youth empowerment, healthy living, and stronger community engagement across Nigeria.
According to the company, endurance sports like long distance running align closely with the values represented by the Chery HIMLA vehicle line. They described it as a symbol of strength, resilience, durability, and the ability to perform consistently even under demanding conditions, which mirrors the spirit of the athletes competing in the race.
Enhancing Customer Experience Through Activation
Beyond its support for the race itself, Carloha Nigeria also plans to use the event as an opportunity to connect with customers and the wider public. The company will be promoting its CarlohaCare 6-6-7 aftersales package, which has become one of its key customer support offerings in the Nigerian automotive market.
The package includes a six year warranty, six years of free servicing, and a seven day repair commitment. Carloha says this is part of its effort to give customers more confidence and reduce the worry that often comes with vehicle ownership, especially in a market where aftersales support is a major concern for many car users.
Fan Engagement and Lifestyle Experience
In addition to the technical and corporate support, Carloha is also planning to introduce interactive fan activities during the race. These activities are expected to include engagement games, giveaways, and special discount offers on selected Chery models.
The idea, according to the company, is to make the race more than just a sporting event, but also a lifestyle experience where spectators, athletes, and partners can all connect in a more engaging and memorable way.
Driving Sports and Mobility Development
Overall, Carloha Nigeria says its involvement in the 2026 Okpekpe International Road Race reflects its long term commitment to supporting initiatives that bring together sports, mobility, and community development in Nigeria. The company believes that partnerships like this help to strengthen both the sporting ecosystem and public engagement with brands that are investing in the country.
As preparations continue for the race, expectations are already building around how the event will unfold, especially with increased private sector participation and the promise of a smoother, more innovative race experience.
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